The School Marketing & External Communications Policy Manual by School of Educators is a strategic guide designed to align a school’s branding, public messaging, and community engagement efforts with institutional values and enrollment goals. This SOP ensures consistent, professional, and impactful communication across digital, print, and public platforms.
Covering everything from brand identity guidelines and media relations protocols to social media management and open house planning, the manual provides marketing coordinators and school leaders with tools to build visibility, trust, and long-term community relationships.
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Brand Identity Guidelines (Logo, Tone, Color, Typography)
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Content Creation & Approval Workflow
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Website and Social Media Management
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Media Interaction & Press Release Protocols
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Advertising Standards and Compliance
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Planning and Hosting Open House Events
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Community Partnership & Outreach Plans
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Online Reputation and Review Management
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Strategic Coordination with the Admissions Department
This manual is a vital resource for schools aiming to build a consistent brand identity, engage stakeholders, and enhance public perception through professional communication strategies.
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