The School Marketing & External Communications Policy Manual by School of Educators is a strategic guide designed to align a schoolโs branding, public messaging, and community engagement efforts with institutional values and enrollment goals. This SOP ensures consistent, professional, and impactful communication across digital, print, and public platforms.
Covering everything from brand identity guidelines and media relations protocols to social media management and open house planning, the manual provides marketing coordinators and school leaders with tools to build visibility, trust, and long-term community relationships.
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Brand Identity Guidelines (Logo, Tone, Color, Typography)
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Content Creation & Approval Workflow
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Website and Social Media Management
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Media Interaction & Press Release Protocols
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Advertising Standards and Compliance
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Planning and Hosting Open House Events
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Community Partnership & Outreach Plans
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Online Reputation and Review Management
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Strategic Coordination with the Admissions Department
This manual is a vital resource for schools aiming to build a consistent brand identity, engage stakeholders, and enhance public perception through professional communication strategies.
Rahul Jadhav –
The manual provided us with a complete roadmap for marketing, branding, and maintaining consistent communication across all channels. The social media best practices and event communication SOPs were especially helpful.
Definitely worth itโhighly recommended!
Neeraj Bansal –
This manual completely transformed how we manage our schoolโs marketing and communication. The branding guidelines, social media SOPs, and stakeholder communication templates are extremely useful. Our visibility and engagement have improved drastically.
Highly recommended for all schools looking to build a strong public image!
Gurpreet Singh –
This manual helped us streamline our communication with parents, media, and the community. The message templates, branding rules, and communication timelines saved us so much time.
Strongly recommended for all CBSE and international schools!