“CUET Business Studies Notes by Artham Resources: Chapter 11 – Marketing. Explores the fundamentals of marketing strategies, consumer behavior, product development, pricing, promotion, and distribution.”
Content of Chapter 11 – Marketing:
- Introduction to Marketing
- Marketing Mix: Product, Price, Place, and Promotion
- Market Segmentation: Targeting Specific Consumer Groups
- Consumer Behavior: Understanding Buying Patterns and Preferences
- Product Development and Management: Concept, Design, Branding, and Packaging
- Pricing Strategies: Cost-Based, Competition-Based, and Value-Based Pricing
- Promotion Techniques: Advertising, Sales Promotion, Public Relations, and Personal Selling
- Distribution Channels: Direct and Indirect Channels, Retailers, Wholesalers, and Logistics Management
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